OSRAM actively deploys China's LED lighting market


Asia is a leading market. In the next few years, some developed and emerging countries in Asia, including China, will play a more important role in this sector. As China's population becomes more affluent, the demand for lighting will become higher and higher. In the face of the changes in the current situation, what kind of transformation strategy does the company have?
Mr. Manfred Soeter, Manager, Light Engine and Electronic Control Business Unit, Osram Asia Pacific Ltd., mentioned in the LED Current and Forwarding: The Choice in Change: Asia is a leading market, and in the next few years, some developed and emerging countries in Asia Among them, including China, will play a more important role in this piece. As China's population becomes more affluent, the demand for lighting will become higher and higher. In the face of the changes in the current situation, what kind of transformation strategy does the company have? The reporter invited Mr. Wu Shengbo, President and CEO of Osram Asia Pacific Ltd. to share the technology development and market strategy of the company.
High-quality cost-effective development of LED home lighting market With the sharp increase in demand for LED lighting products, according to research institutions, by 2020, the global LED lighting market will grow by seven times on the existing basis, reaching 6.5 billion euros. At the same time, the market for traditional bulb replacement will reach its peak next year. In April of this year, OSRAM launched 20 new LED lighting products in China, covering lamps, bulbs, lamp cups and flexible strips. It can be widely used in residential, hotel, shopping malls, restaurants, outdoor walls. The market demand for LED lighting products is the strongest. Wu Shengbo told reporters that these new products not only improved in performance, but also improved the cost performance.
From the perspective of the global LED market, LED outdoor lighting and commercial lighting have given priority to some markets, and the penetration rate of the household lighting field with the largest market potential is still not high. The most important reason is the high price of LED bulbs. LED bulbs want to be widely used in the field of home lighting, and must find ways to lower prices. It is understood that in June this year, OSRAM launched a LED bulb with a retail price of 9.95 euros for the German market, which can last for 15 years to replace the 40W incandescent lamp. In the European market, the price of the same performance LED bulbs currently exceeds 15 euros. Wu Shengbo said: With the continuous development and breakthrough of technology, the price of LED products continues to decline and tends to become popular. This move by OSRAM aims to increase the proportion of LED lighting products in the company's business. Through this move, OSRAM hopes to promote the LED lighting market, especially the LED home lighting market.
At the just-concluded 2013 Guangzhou International Lighting Exhibition, OSRAM presented more than 300 lighting products and solutions, including a series of intelligent and efficient LED lighting solutions.

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